Identify an innovation challenge faced by the firm.
You are asked to review existing literature on entrepreneurship and innovation and examine a case study to describe the impact of innovation on entrepreneurship. The case study analysis should:
1.
Identify an innovation challenge faced by the firm,
2.
Analysis of the factors affecting the firm’s ability to respond to the challenge faced,
3.
Recommendation on suitable courses of action for addressing the
challenge faced
The task requires you to apply the evidence (data and theory implications) to making informed judgements about the contemporary developments of the industry and market dynamics in question. Students should acknowledge theory, secondary data and qualitative case evidence alike.
The notion of an applied literature review here is that you use journal articles, secondary data and complementary trade journals and company reports for the purposes of an industry-level analysis.
Explicitly choose both
one specific country
and one specific industry
1. Case outline / introduction (about 300 words)
Use your own words in this section. Explain why the chosen challenge can be considered as significant. Then explain why you have chosen the country and industry for its demonstration and discussion.
2. Academic literature review (about 1,200 words)
You should critically evaluate the key authors and their main arguments. You are expected to cite a minimum of 10 academic journal articles as part of this assessment.
Where a topic is too current and academic articles are still rare, students can also refer to high quality newspaper reports and the output of reputable consultants, NGOs and government bodies. Blogs and corporate webpages shall only be used in exceptional cases to be justified.
3. Country case (about 500 words)
You are asked to apply the literature review and reflections to a country of your choice. Demonstrate how the country does influence or drive the selected best practices.
Provide reasoning and factual evidence.
4. Industry case (about 500 words)
You are asked to apply the literature review and reflections to a multinational company for a chosen industry.
Highlight how the company is responding to the global market dynamics, using best practices. Provide reasoning and factual evidence.
5. Discussion and conclusion (about 500 words)
Summarise your findings about the future trends. This should logically follow from the evidence provided in previous sections. Provide few most critical recommendations for business managers.