Task:
Indonesia is one of the largest newly industrialized countries, which provide some of the biggest growth opportunities for international businesses. However, decision making in such markets is fraught with potential risk – much of this risk stems from poor quality information upon which decisions are made. Enhancing the quality of such market information is therefore of paramount importance to the marketing manager. Conducting market research in emerging markets like Indonesia poses significant challenges for companies. This assignment requires you to select three of these generic market research challenges and discuss them in relation to Indonesia. For each you must briefly describe the challenge; consider the risk it poses to effective decision making; and suggest ways that the marketing manager might overcome and reduce the risk.