Introduce and define the industry that you will analyse;
Briefly describe the first factor you will study and analyse it to determine how it affects the industry’s profitability. Where possible, provide evidence;Perform the same steps with the second factor you are considering;
Perform the same steps with the third and fourth factors you are considering (if there is a fourth one);
Provide any concluding remarks;
Add a bibliography, collecting all references cited in the text. (Use a consistent citation style. We recommend you use either the 6th-edition American Psychological Association style, also known as APA 6th, or the Harvard Style
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