Internal communication essay

Paper details:

Objective: Identify and apply concepts and theories guiding internal written communications, presentations and listening. Introduction: Writing and listening skills go hand in hand when communicating. This essay will give you the opportunity to apply prewriting strategies, tips, guidelines and listening skills to internal communications in a business case. Deliverables: The essay for this lesson is required to be a minimum of 2,500 words that clearly demonstrate your understanding of the activity. Essays should have a clear introduction, thesis statement and conclusion, written in APA format (APAstyle.org). A minimum of three sources, at least two from the lesson, must be cited in-text and in the Reference list. Activity Details: Step 1: Read the following scenario and questions and then use what you have learned about this lesson’s objective to summarize your responses. You work for a global company. You are the Director of Marketing. You have a new product for which you need to develop the marketing campaign. Describe how you will use the three-step writing process when writing a routine message to the entire global team. A quality answer will address the elements of the three-step writing process. The answer should illustrate how the three-step writing process is applied to a routine message. Your product needs to be showcased in front of key stakeholders, which include select customers across the world. Explain how to identify the audience and what it will take to speak/present to their values/needs. What listening skills will you use to address the high- and low-context cultures in your audience? You are now going to plan the development of a presentation for the audience described above. What style of presentation (persuasive, informative, instructional, etc.) will be best for the audience you identified? How will you apply the three-step writing process to the presentation? What five tips and guidelines do you feel will benefit your presentation? You will also create a proposal for the VP of Marketing on the marketing roll-out for the new product. What specific sections do you need to include in the proposal? How will this communication tool differ in tone and content from the presentation planned for the audience above? sources: 6th Edition Communication Principles for a lifetime by steven beebe, susan beebe and diana ivy Excellence in business communication 12th edition by john thill and courtland bovee