Context: Assessment 1: 2000 Words and 30% Students should research an international public relations campaign for a non?government organisation or cause provided by the learning facilitator. The report needs to apply Hofstede’s cultural dimensions and the dimension of Representation and Regulation of the Circuit of Culture when researching the campaign. The report should identify the different the paradigms, the dominant discourse, power structures and culture in the country applying the post?modernist critical approach of the Circuit of Culture with the aim to understand the different norms and perceptions. It also should review of the social, economical, cultural, political and legal dilemmas for the PR campaign implementation. The research report should be around 2000 words and should be accompanied by copies or transcripts of the campaign material (not part of the word count). This report will be the foundation for Assessment 2. You can choose a campaign on PLASTIC POLLUTION (for instance:, WWF as suggested in the announcement or if you prefer another one out of these: Plastic Soup, Clear Blue Greenpeace, Bye Plastic, Oceania) and choose one of those countries: Indonesia, Sri Lanka, Thailand, China, Philippines, India, Malaysia (anything in South east Asia will work). Research all factors of formal (PESTLE) and INFORMAL cultural REGULATION, the dominant discourse in regard to Plastic Pollution, the power structures in regard to Plastic Pollution and the impact of Hofstede dimensions on peoples understanding, behaviour and attitude towards the campaign. Use the following link: https://www.hofstede-insights.com/product/compare-countries/ Assessment 2: 2000 and 30% This essay should apply the five dimensions of the Circuit of culture to critically analyse the outcomes of the Research Report in Assessment 1. Demonstrating a thorough understanding of the central theory of the Circuit of Culture, this analytical essay should compare the culture in a different country to your own culture using the post-modernist critical approach to modern society, media and politics You need to explain how the Circuit of Culture approach helps to understand the different norms and perceptions. Discuss how PR practitioners as cultural intermediaries can understand cultural behaviour and how they can facilitate dialogue between organisations and different cultures.
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