Learning Outcomes:
The following learning outcomes are reinforced in the completion of this task: K1,K2,K4,S1,A1 and A2.
Requirements
Students are required to prepare a research report of approximately 2500 words. Students are required to select from a list of organisations and prepare an analysis of the organisation’s social media presence and strategy.
Students should report an analysis and evaluation of the following aspects in relation to their selected organisation:
• social media presence
• social media audience
• social media marketing
• ethics, privacy and security
• social media technologies
Select one(1 )from the following list of organisations:
• Telstra
• CBA (Commonwealth Bank of Australia)
• Salesforce
• Qantas Airways Australia
• Starbucks
• Metcash
• AT&T
CRICOS