John Elkington “business feasibility manifesto”

Paper details:

Figureheads-John Elkington (1999) Businesses must pay attention to a triple bottom line of social, environmental, and economic performance. This paper must demonstrate an understanding of: Responsible Management Triple Bottom Line Sustainability: 3 P’s Corporate Social Responsibility: CSR Refer to Figure 3.2 on page 58 of the text. Choose one of the Figureheads. Thoroughly research their background, ideas, and major contributions. Utilize this information to form a “business feasibility manifesto”, which combines figurehead ideas, with a practical plan to responsibly introduce a new venture in today’s global market. Choose any product or service. Include and discuss all issues associated with Responsible Management, Triple Bottom Line, and Corporate Social Responsibility. In short, combine the chosen figurehead’s ideas with your own, toward launching a responsibly managed global business. Deliverable: Cover page with your name, figurehead name, date, and course section The manifesto should consist of Five to Seven pages of definitions, ideas, business description, planning, impact statements, and implementation discussion. Conclusion section to address the likelihood of success in today’s global economy. Reference page: APA format with at least 10 cited sources. No “Wiki”, or Dictionary sources. NOTE: Please keep definitions and direct quotes from cited sources, to a minimum. I am looking for your ideas, understanding, synthesis, and analysis.