Journal of Marketing Research.
writing a two-page report of an empirical research article from the last six months from the Journal of Marketing Research, Journal of Marketing, or the Journal of Consumer Research. The article you select should involve an empirical investigation (including a data collection effort using experiments, surveys or other methods). Your report should highlight the article’s: (a) research question, (b) topic/subject matter, (c) contribution of the work to research in marketing and to marketing practice over prior work that has been conducted (and referred to in the article), (d) the methods used, and (e) key findings. Please use 12-pt font and 1.5-line spacing on your report.