Question 1: (25 Marks)
a- Define Marketing environment. (5 Marks)
b- Explain how changes in the demographic, cultural, and economic environments affect united airlines decision. (20 Marks)
Word count: 300 words
Question 2: (35 Marks)
a- Define Market Segmentation, Market Segment, Targeting and positioning.(30 Marks )
b- Explain how united airline use segmentation to grow.(5 Marks)
Word count: 300 words
.
Question 3: (40 Marks)
a- Define SWOT analysis. (5 Marks)
b- Talk about its components. (20Marks)
With the respect to the article above
c- As a united airlines owner or manager, apply SWOT analysis to your business. (15 Marks)
Word count: 450 words