Find two separate published marketing news stories, from different reputable sources, concerning different brands/organizations and on different aspects of marketing. The stories should be dated on or after 1 May 2016. Discuss and analyze the stories using appropriate marketing terminology, definitions and concepts, and applying marketing frameworks, tools etc. if/where relevant. The analysis should be your own, not simply reproducing analysis contained within the news stories. You should limit your analysis to no more than three main aspects of the story. The word count is 2500 words (plus or minus 10% allowance). Before each piece of analysis starts you should include a factual ‘Summary of the News Story’ of no more than 150 words. This should simply state the key content of the appended news story, without any personal interpretation or other introductory material, to contextualize for the marker what you are about to write. The 2 x 150 word summaries should not be included in your allowed word count.
An Executive Summary of your assignment is not required. You must include copies of the relevant stories as appendices in your assignment submission, copied & pasted or scanned in. Do not simply include a link to the story. You must submit a single document only. Important guidance please read the following
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