Name: w05a1 – Marketing Plan and Budget
Description: Upload and edit – taken from standards set 2/5/20
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| Unacceptable | Needs Improvement | Competent | Exemplary | |
| Revise the company’s target market based on the feedback received in the Week 3 discussion thread. | Points:
0 (0.00%) Did not submit or incompletely revised the company’s target market based on the feedback received in the Week 3 discussion thread. |
Points:
11.25 (11.25%) Partially revised the company’s target market based on the feedback received in the Week 3 discussion thread. |
Points:
12.75 (12.75%) Satisfactorily revised the target market based on the feedback received in the Week 3 discussion thread. |
Points:
15 (15.00%) Thoroughly revised the company’s target market based on the feedback received in the Week 3 discussion thread. |
| Assess your chosen company’s market competition. | Points:
0 (0.00%) Did not submit or incompletely assessed your chosen company’s market competition. |
Points:
11.25 (11.25%) Partially assessed your chosen company’s market competition. |
Points:
12.75 (12.75%) Satisfactorily assessed your chosen company’s market competition. |
Points:
15 (15.00%) Thoroughly assessed your chosen company’s market competition. |
| Outline the company’s value proposition and create a marketing slogan/tagline for the product. | Points:
0 (0.00%) Did not submit or incompletely outlined the company’s value proposition and did not create a marketing slogan/tagline for the product. |
Points:
11.25 (11.25%) Partially outlined the company’s value proposition and partially created a marketing slogan/tagline for the product. |
Points:
12.75 (12.75%) Satisfactorily outlined the company’s value proposition and satisfactorily created a marketing slogan/tagline for the product. |
Points:
15 (15.00%) Thoroughly outlined the company’s value proposition and thoroughly created a marketing slogan/tagline for the product. |
| Specify the marketing vehicles you will use to build your chosen company’s brand and justify the key reasons they will be effective. | Points:
0 (0.00%) Did not submit or incompletely specified the marketing vehicles you will use to build your chosen company’s brand and did not justify the key reasons they will be effective. |
Points:
11.25 (11.25%) Partially specified the marketing vehicles you will use to build your chosen company’s brand and partially justified the key reasons they will be effective. |
Points:
12.75 (12.75%) Satisfactorily specified the marketing vehicles you will use to build your chosen company’s brand and satisfactorily justified the key reasons they will be effective. |
Points:
15 (15.00%) Thoroughly specified the marketing vehicles you will use to build your chosen company’s brand and thoroughly justified the key reasons they will be effective. |
| Prepare the Setup worksheet for your selected company based on the appropriate guidelines instructions. | Points:
0 (0.00%) Did not submit or incompletely prepared the Setup worksheet based on the appropriate guidelines instructions. |
Points:
7.5 (7.50%) Partially prepared the Setup worksheet based on the appropriate guidelines instructions. |
Points:
8.5 (8.50%) Satisfactorily prepared the Setup worksheet based on the appropriate guidelines instructions. |
Points:
10 (10.00%) Thoroughly prepared the Setup worksheet based on the appropriate guidelines instructions. |
| Prepare the Marketing Budget worksheet for your selected company based on the appropriate guidelines instructions. | Points:
0 (0.00%) Did not submit or incompletely prepared the Marketing Budget worksheet for your selected company based on the appropriate guidelines instructions. |
Points:
15 (15.00%) Partially prepared the Marketing Budget worksheet for your selected company based on the appropriate guidelines instructions. |
Points:
17 (17.00%) Satisfactorily prepared the Marketing Budget worksheet for your selected company based on the appropriate guidelines instructions. |
Points:
20 (20.00%) Thoroughly prepared the Marketing Budget worksheet for your selected company based on the guidelines instructions. |
| Clarity, writing mechanics, references, and formatting requirements. | Points:
0 (0.00%) 7 or more errors present. |
Points:
7.5 (7.50%) 5–6 errors present. |
Points:
8.5 (8.50%) 3–4 errors present. |
Points:
10 (10.00%) |