No longer than 3 pages double spaced , briefly analyze an article related to Marketing .The article should be from an academic .The article should meet the following criteria :
1- The paper must be typewritten and do not include the title page
2- Must include a complete legible copy of the article on which you are reporting , stapled to the back of the report .
3- Clearly reference the source of the article (last name , given name of the author or authors , name of the article , name of periodical , volume # month and day , page numbers)
4- Article must be from source no older than two months from now
5- Articles must be from an academic journal and feature some sort of quantitative data analysis .
Examples of academic Marketing journals :
1- Journal of Marketing
2- Journal of Marketing research
3- Journal of consumer research
4- Journal of the academic MKtg science
5- Journal of advertising
6- Journal of advertising research
7- Journal of international Marketing
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