Marketing Report: Objectives – Include the introduction of the modification/market..
Part 1: Marketing Planning (1050 words)
1- Objectives – Include the introduction of the modification/market.
2- Examine techniques for a new modification/market in the organisation using the seven stages of new product development.
3- Justify pricing policy, distribution and a communication mix for the new product.
Part 2: Ethical Issues (600 words)
1- Explain possible ethical issues that might influence the plan and analyse ways to address these. Consumer ethics such as false claims also needs analysing with a brief plan on how to deal with these issues
Marketing Report: Objectives – Include the introduction of the modification/market.