Purpose :This assignment is served as two purposes :to assess students’ knowledge about contemporary issue of marketingas a diagnostic test of the students’ writing and referencing skills.The students are required to respond to the statement above and write the responses in an essay format. The points of this assessment are to test students’ knowledge on contemporary marketing issues as well as to provide students with an at-risk assessment. Although the key aims of this task is for lecturers/tutors to see the strengths and possible areas of improvement with the students’ academic writing, the students should strive to write in as clear a manner as possible, using well-constructed paragraphs, and avoiding bullet points, incomplete sentences, or overly formal or informal language.
Back