Assessment1: Media Article Analysis (individual work) Locate a print media article (newspaper or magazine) with possible significance for the theory and practice of international marketing, study the article and consider its possible usefulness for an international marketing manager operating in one or more foreign markets. A formal Brief will be issued. Purpose: Understand the linkages between international business trends and issues (as reported in the media), theory and possible implications for international marketers. ( 30% marks) 1000 words in report style
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