Its about FOSSIL Company
Internal Analysis (Look for strengths and weaknesses in the following area):
A. Core Competencies
1. Resources
– Intangible
– Resources for innovation
– Reputation
– Brand loyalty
2. Capabilities
Value Chain
– Operations
– Marketing and Sales
– Service
– HR
– Technology
D. Sustainable Competitive Advantage
– Structure and Control
E. Performance Appraisal (In this Section Discuss the financial situation facing the company using a calculation and discussion of the following ratios):
– Profitability ratios
– Liquidity ratios
– Leverage ratios
– Activity ratios
F. Strategic Leadership
G. Strategic Entrepreneurship
please answer each with 3 sentences.
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