GLO1: Discipline-specific knowledge and capabilities: appropriate to the level of study related to a discipline or profession.
GLO3: Digital literacy: using technologies to find, use
and disseminate information
GLO5: Problem Solving: creating solutions to authentic (real world and ill define) problems.
ULO1: To apply analytics models to a wide range of marketing activities
ULO2: Use computer software to analyse consumers’ data and understand the strength and limitations of each software
ULO3: Analyse and interpret the output of a range of Customer analytics models in
order to improve the decision making process ULO4: Demonstrate comprehensive understanding of Customer analytics models