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MKT01760 Tourism Planning Environments

The Task

Prepare a discussion paper proposing the preparation of a new tourism plan or policy to

address an emerging tourism issue. For example, this issue might be an emerging crisis

such as the global financial crisis or the Brexit; or an outbreak of a transmittable disease

such as avian flu; or a long-term issue such as climate change, coral bleaching or even a

planned deviation of a major highway to bypass a tourist town.

You will have to make a number of decisions in order to narrow your focus. Remember the

more focused the tourism issue you are addressing in your discussion paper, the more

targeted your research will be and the easier it will be to write your assignment!

We highly recommend that you identify a topic of your own interest, experience or

knowledge and encourage you to discuss it with your tutor. Alternatively, you may choose

one of the following:

 National tourism planning – e.g. propose a plan/policy to address issues arising for

Australia from Brexit; or to address the effects of one of the six megatrends identified by

CSIRO on Australian tourism