1) In this paper there are four questions to attend and 3 questions are carrying equal marks 30%. Fourth one is 10% mark on Personal reflection on learning.This would be 250 to 300 words. This words count is included of total 3000 words. 2) Need executive summery – Introduction of the Multinational Organisation. This words is not count with 3000 words limit. 3) Each questions to answer with small introduction. For example – question one: Open Innovation and Internationalization, TOYOTA – introduction , define about innovation. 4) Question Two: Internationalization, Localisation and Competitiveness. Example – Mc donalds business. talk about – Local (lisation) – Global (lisation) – Glocal (lisation) > Mintzberg theories, Strategy: following 5 P”s ie. I. PLAN(collaboration) ii) PLOY (Compete – win or lose situation) III) PATTERN (footprints) IV) POSITION ( taking a stand) v) PERSPECTIVE (how you see the world) 5) Critically assess the merits and demerits of meeting for all labels ( local, global and both) 6) How to maximize corporate profitability through low cost leadership or product differentiation, Give two reasons for your choice. 7) Question Three: This is based on CSR . Small introduction of understanding of organisation and purposes plus their responsibilities. Follow what is mentioned in the question papers guidelines. 8) Question four: Personal reflection on learning – Understanding and impact of MNC”s. 9) Show – theories, arguments, establish, recommends (where, how, why, what) 10) please check question paper page 3 Task your task is to carry out a critical analysis and evaluation of the strategies adopted by Multinational Corporation operation in an industry and country of your choice …………….. In the event of failing this individual assignment, normal referral / deferral procedures will apply………… assignment will focus on the level of analysis carried out, application of theoretical concepts studies…. 11) Question paper page 2 – Case study: please read it.
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