1. An introduction the purpose and the content of the report. (200 words)
2. Analyse the current segmentation, targeting and positioning for the iMate 20. (300 words)
3. Consider how the iMate 20 satisfies the needs and wants of consumers. (250 words)
4. Consider how a consumer may go through the decision-making process in a purchase of a mobile phone (200 words
5. Analyse how a consumer may be influenced to by the Huawei Mate20: a. Internal influences (350 words) b. External influences (350 words)
6. Make a recommendation for competitors of the iMate 20, considering your analysis. (350 words)