Referencing Styles : APA | Pages : 5
Your task in assessment 4B is to reflect on and write about how your understanding of new product or service development has been developed and/ or changed by the presentations (Task 4A) on new product development practices and success factors across a variety of organisations. Consider what you have become aware of/ or had reinforced by completing your own presentation as well as listening to those of others. Underpin you discussion with reference to relevant NPD theory. Your reflection on NPD should focus on the differing perspectives and contexts provided by your class members (What did you learn from each other? What new insight or opinion was offered?), as well as similarities and differences in key aspects of new product development practice between the organisation you studied and the organisations studied by your fellow students. You will need to include a short reference list in APA-6 style.This reference is not included in your word count. Note: Use of first person, e.g. “I was surprised to find…. “, is appropriate in this type of task. There is no need for an executive summary, though a Table of Contents as per the unit guide and sub-headings will make it easier to write.