Make a Analysis of Potential Market for New Product note that : For this assignment, I have chosen Nike Company. Chapter 3 + Nike Case Study (Chapter 1) The suggested text for this subject is Kotler, P., and Keller, K.L. (2016) Marketing Management Global Edition, 15th Ed.: Pearson Education: Upper Saddle River, New Jersey. ISBN: 978-1-292-09262-1 Step 1: Go to http://www.kickstarter.com/ (Links to an external site.)Links to an external site. where you will find a list of categories with projects seeking funding. Select one project from either food, fashion or technology. Step 2: Using your selected project, undertake research and analysis on the areas below. The key to successfully completing each section is to integrate theory from this subject to structure your research and analysis (insight). Integration means using the theory, concepts and frameworks of marketing theory to structure your research into information that is comprehensible by a practicing marketer. It is not cut and paste of theory but rather the use of theory to frame the logic of your argument / insight.
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