Assessment 2 – Business Report (individual work) 40% The themes for this coursework – organisational culture and intercultural communication – will be discussed throughout the course. Hand-written work will not be accepted. Electronic submission on UniHub Choose one of the following research areas or design your own (must be related to one of the topics). If you design your own, you will need to have it approved by your seminar tutor by 15.12.2018 Intercultural/Cross-cultural Communication Choose a case study that involves issues created by differences in communication or business practices between the companies involved. Give an outline of what the differences might be, based on theory found in your reading, and make recommendations as to how the companies can improve their situation. Organisational Culture Choose a case study of a company that has experienced problems related to their organisational culture, or has made changes to it. Describe the key points relating to the problems or changes and relate them to theory found in your reading. Draw conclusions and/or make recommendations based on these key points. Materials related to coursework 2 Chapter 7 – King, D. and Lawley, S. (2013) Organizational Behaviour. Oxford: Oxford University Press. pp195- 231 Chapter 5 – Needle, D. (2004) Business in Context: An introduction to business and its environment. Andover: Cengage Learning. pp135-158 Further Reading Chapter 10 – Knights, D. and Willmott, H. (2007) Introducing Organizational Behaviour and Management. Andover: Cengage Learning. pp. 375-404 Meyer, E., The culture map : decoding how people think, lead, and get things done across cultures., New York : PublicAffairs. Lewis, Richard D., (2014) Fish can’t see water : how national culture can make or break your corporate strategy., Chichester: Wiley. Trompenaars, Alfons. Hampden-Turner, C.,(2012) Riding the waves of culture: understanding diversity in global business. London: Nicholas Brealey. Guidance on your report Begin your report with a suitable general introduction and end with a summarising paragraph. The report needs to address the task in an appropriate academic fashion, i.e. your arguments should be based on theoretical and empirical evidence and should directly answer the task set in the instructions. It is very important that you cite your references correctly in your report and also include a list of references, as failure to do so may leave you open to allegations of plagiarism. 11 Your report must include: ? Title page: To include student name, ID number, title of report, word count, module code, tutor’s name and date ? Introduction: The introduction should orientate your reader to the topic, focus and importance of your report. ? Main body: This should directly address the topic of the report. Break the topic down into key points and use academic and business sources to support your analysis/arguments. ? Conclusion: This part concludes the report by summarising the main arguments made. ? Recommendations: This section should list the actions that your conclusions lead you to believe are necessary. ? References: A complete list of the sources that you have used in your report. NB: These section titles are for guidance only and should not be included in your report
Back