The second assessment allows you to use the knowledge and skills you have developed / are developing to either
a) Prepare a Marketing Plan for your organisation (if you wish to focus on the business you work in)
OR
b) Select either the same social enterprise you had for Assessment 1 or another social enterprise and prepare a Marketing Plan for their products/ services.
In the approach to the Marketing Plan for the social enterprise – take the perspective that you are the new Marketing Manager and have been asked to prepare a marketing plan for the organisation for the next 12 months i.e. a 1 year Marketing Plan