As a team, create a business that you will pitch to a potential investor. Your choice of business will be based on one of the following three options: A new business (start-up). An existing business from overseas that is not operating in Australia. A franchise currently operating in a country overseas but not in Australia. If you choose Option 2 or Option 3 (i.e. if you use an existing business), seek approval of your chosen business from your eLA. Large multi-national franchises such as McDonalds or KFC are not permitted. Present your strategy as follows. Presentation Using only an infographic (no other slides), give a presentation to the class about your business. In your presentation, demonstrate the persuasiveness of the business proposal for your chosen audience (e.g. potential investors). To create a persuasive presentation, consider: the logic of the sequencing explanations as may be necessary to a non-specialist audience to understand details of proposed business data to support your presentation. Show how the team has worked together. To demonstrate your teamwork, provide: a clear and logical transition from one team member to the next equal balance and contribution of team members a cohesive the presentation. Note: All the members of the team must be involved in the presentation. Infographic Your infographic must be the only visual support for your presentation, and it must be no more than one page. Include the following information: Name of the business or franchise Product and service description Explanation of your business choices: identify the competitive advantages (derived from macro and industry-factors analysis) create a marketing mix strategy using either 4Ps or 7Ps create a perceptual map to illustrate where your business/franchise sits in the competitive environment the major financial and other information for the business start-up costs or initial investment cost and contract length (if relevant) royalty fees (if relevant) return on investment and payback period expected sales growth over five years social impact (be creative) names of team members and team name or team logo. Additional items may be added if you deem them suitable for the business. Report Write a report to show the research and business case for your business. The report must include: Executive summary (max length 1 x A4 page; not a separate part of the word count). Introduction (approx. word length: 200 words). Description (approx. word length: 800 words). Describe the business, its social impact and an explanation and justification for your choice. Your discussion should include information and research from your external and industry analysis (this should include a Porter’s 5 Forces and PESTEL analysis), explaining why your team has selected the business. Proposed strategy and justification (approx. word length: 1,000 words). Explain the Business Strategy
and marketing positioning you propose. Begin by explaining your market position through the use of a perceptual map (or similar) and discussing competitors (showing their existing market share, weaknesses and strengths—and how you will beat them. This should include a 3Is competitor’s analysis). Identify and discuss your market potential and marketing mix strategy—describe the target market and develop the 4Ps or 7Ps. Explain your launch strategy and what you will do to get the brand known. Will you sell the business/franchises off paper? Will you set up the first outlets as company-owned stores; i.e., as working models to sell future investors and for training? Pitch of profitability (approx. word length: 900 words). Discuss the potential profitability of the business and explain how this would be attractive to investors. Support your discussion with information derived from your financial analysis (this should include 5 years’ worth of projections—including cashflow statements as well as profit and loss reports). This section should include information about likely returns on investment, initial development or start-up costs, projected payback periods and projected growth targets for revenue/profits etc., based on the market size and market share. Detailed information for this section should be attached as an appendix (see #9 below). Stakeholder charter (approx. word length: 400 words). Develop a stakeholder charter for your business and explain how the points developed for your stakeholder charter will be applied in the business. You should include 8 principles in your charter that are specific and tailored to your business. At least 4 of these should come from the Global UN Compact. Conclusion (approx. word length: 200 words). References (not included in word count). Reference list using Swinburne Harvard style. Appendix (part of pitch; see #5 above). Financial information and calculations to supplement the pitch in #5 (not included in word count). Only 400 words of Stakeholder charter