- Final project about a chosen sport event follow the following structure
- Executive summary
- Overall event definition (what is your event about)
- Organisational structure
- Detailed description of the event (If marathon, where it will take place, when, the route, the city, etc)
- Market analysis (benchmarking of similar events, competitors, segmentation, etc.)
- Overall strategy & business model
- Marketing plan (overall marketing strategy, marketing obectives, communication plan, Social Media)
- Sponsorship plan (how to attract sponsors, which kind of sponsors are you going to have)
- Financial plan (sources of revenues and costs)
- Operational plan (Gantt, volunteers plan, ticketing or subscription system, logistics)
- Risk Matrix
- Legacy (If applicable)
- Conclusions & viability