Task:
Undertake digital desk research to provide information about a) the current market and b) make some recommendations to a manager about a way forward, which might help the underperforming brand perform better (or more successfully in the marketplace).
Present your findings to the manager of the “underperforming brand” (e.g. Dior, Citi or Audi) in the form of a MS Word document (no more than 1500 words) + reference list or any other visual format that enables you to communicate digital information).
In your assignment, please use a mix of words, numbers, percentages, diagrams, graphs, pictures and illustrations to make your message, clear, concise, interesting, persuasive and informative.
Suggestions on doing the assignment.
Click on the hyperlink above and read about the brands in the above table. Choose a market and brand (i.e. Dior, Citi or Audi). The market and brand you choose will be the same in Assignment 1 and Assignment 2, so please choose carefully.
Using the hyperlink, you will find your first source of information. You are to conduct digital research and locate other sources of information. How many you locate is up to you. You are the decision maker.
After locating several sources of digital information (data), you might like to differentiate, sort, compare and categorise the digital data to help you to make sense of the data and turn it into useful information. Doing this will help you to critically evaluate the data. Critically evaluating the data refers to deciding what is relevant and meaningful and what is key or unnecessary. Be careful to keep a list of where you find the information for your reference list. Once you have identified, sorted and prioritised the information you will need, the next step is to formulate and design a narrative that tells the manager a meaningful story about your findings . It might be easier to begin with describing about what is going on in the marketplace. Finish your discussion by presenting the manager with a solution or a way forward (to improve the brand’s position in the marketplace).