Reflects of the society in which we live.
Description Advertising, as with television and all other mass media, reflects all aspects of the society in which we live. Select one advertisement that is a still image, i.e., not a commercial or a video. It can be hard copy or online. It can be recent or from the past. The ad must have more than one person in it. Choose carefully; choose one that is rich with meaning. The more interesting and complex the ad, the more there is to write about. First: Identify the product/service that is being advertised and the location (publication / website) where you found the ad, and the date on which the ad occurred. Second: Analyze specific choices made in the visualization of the ad. Some areas to think about: Representations of bodies (age, gender, race, hair, body type, looks, style) Representations of manner (expression, eye contact, pose) Representations of activity (touch, body movement, positions) Props and settings Composition (placement or arrangement of all visual elements as a whole) *For more explanation and ideas for the areas listed above see the next page.* Third: If there is text in the ad, analyze the choice of words, their denotative (literal / dictionary) meanings, connotative (emotional and associative) meanings, and their size and placement on the page. If there is no text in the ad, why do you think that choice was made? Was that an effective choice? Fourth: Attach a copy of the advertisement: either a link to your ad or a pdf of the ad. ** Don’t just describe the ad, analyze the choices made.** For information on formatting the paper, look at the assignment for the “Reflection Paper”. (Remember to give an original title to your paper, not just the name of the assignment.)SHOW: Clear identification of the product/service, location (publication/website) & date of the ad Detailed analysis of specific choices made in the visualization of the ad Detailed analysis of specific choices made in the text (or lack of text) in the ad Correct grammar, spelling, punctuation, sentence and paragraph structure