Research is the cornerstone of understanding the customer. Various tools exist to help you understand how the customer views or perceives a brand with the ultimate goal of influencing him or her to buy the brand.An advertising agency created the brand asset valuator (BAV) which applies 4 factors to a brand: differentiation relevance esteem and knowledge.Click hereto study the BAV and see how this system affects the perceived value of a brand.Create a PowerPoint presentation that describes the research tools that you can use to find out more about customer buying behaviors. Your PowerPoint presentation of 46 slides should be in the following format:
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