Drawing on your understanding of the relevant international marketing issues, assume you are responsible for the marketing of a product to an international marketing and undertake an in-depth and macro environment analysis.
This assignment is important because it is worth all the marks to pass this subject (100%)
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Drawing on your understanding of the relevant international marketing issues, assume you are responsible for the marketing of a product to an international marketing and undertake an in-depth and macro environment analysis.
The lecture agreed with me to do the following product :
(CHANEL) so we will analyse the macro environment for channel France to Ireland, and we will cover :
– Introduction, plan definition, scope
– Table of content
– Economic environment
– Cultural environment
– Other issues 2 aspects or issues such as (ethical, history, geography, technological , geographical , legal)
– Conclusion
– Reference list
– Appendices
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we can add relevant graph, pictures, tables.
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