SCB U24036:ASSIGNMENT 1 (INDIVIDUAL SUBMISSION) ‘ANALYSIS OF A VIRTUAL COMMUNITY’.
1. Introduction You are asked to write an analysis of one virtual community that you choose in terms of the social constructs covered on the SCB course in the first six modules. You should write about your community in depth, within the limit of around 1500 words. Relate your work to the visionaries in the field (some of whom are listed and their materials provided for you in the ‘Readings’ section of the SCB Moodle site). Also consider the material taught in class, and you own thoughts and experiences with social media tools.
2. Theoretical Constructs a) Web 1.0 to Web 3.0 What features of the web have been added since web pages were uni-directional in content delivery? How have blogs, wikis, social media been applied in virtual communities? How is the web continuing to develop to support virtual communities? b) Social Media Content What content is useful and appropriate for virtual communities? How does your chosen community use different social media? How effective is it in doing so? c) The Typology of a Virtual Community What classifies your chosen community? Where does your virtual community sit on the typology, and what shortcomings might you be able to identify in the existing theory around typologies? For example, is it a member-initiated community that grew to have a commercial underpinning, which cannot be reflected easily in the typology? How would you change the typology? d) The Five 5Ps Where is the community located? How do users communicate? etc. Analyse your community in terms of purpose, place, platform, population and profit model.
SCB U24036:ASSIGNMENT 1 (INDIVIDUAL SUBMISSION) ‘ANALYSIS OF A VIRTUAL COMMUNITY’