The purpose of this assignment is to engage the student in conducting secondary research from various sources of data on a New Zealand business. The student will be expected conduct a brief situational analysis on the chosen brand or business. In addition to synthesizing and analysing the information collected, the application of marketing concepts and theories will be evident.You will select, research and describe an existing brand, company or business of your choice that is based in New Zealan.The length of the report is 1500-2000 words. You are expected to search online and have access to business journals, newspapers, and text books. In the event of partial or incomplete information, you are expected to make assumptions to join the dots. Proper referencing is mandatory.
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