Sensory systems

You are to select a presentation topic (listed below) and present a 15-20 minutes presentation using theory covered in the previous weeks lecture as well as conducting their own research. Please note that presentation topics must be presented in the week listed next to the topic.
Week 3- Colours can evoke various feelings within consumers, which can either negative or positive. Explain how sensory systems play a role within consumer behaviour using examples of three well-known brands.
Week 4- The concept of the self is very important within consumer behaviour theory. What does ‘the self’ mean and why do marketers pay close attention to ‘the self’ focusing specifically on the public self and private self.
Week 5- Personality is looked at very closely when putting together a brand strategy. How can a brand have a personality? Critically analyse three brands that have created a personality for their brand.
Week 7- Creating brand loyalty is a goal of a lot of brands worldwide. Explain how brand loyalty can be created in both an online and offline environment. What are the disadvantages of brand loyalty?
Week 8- The retail scene refers to any source of goods and services for consumers. While explaining the advantages and disadvantages of a multi-channel strategy outline the way in which a fashion brand of your choice employs a multi-channel strategy.
Week 9- There are several aspects of cultural influence that a brand must look at before marketing to a global audience. Using the examples of Japan, Australia and America please explain how McDonalds localise elements of the brand to target a specific audience.
Assessment Information
Week 10- Explain the family decision making process. In your opinion, is social influence within families a concept that is going to follow on through generations? Using the example of your favourite car brand, how do you think the family decision making process is implemented?
Week 11- Using the example of a brand of your choice, how does the individual level consumer decision making process work? Do all consumers move through this process? Which step is most important for marketers to pay attention to?
Week 12- Segmentation, targeting and positioning are often confused as being similar however they are quite different. Please explain the similarities and differences that these concepts have while focusing on the relationship built between all three. Explain how segmentation, targeting and positioning has been used for two brands of your choice.