You are to obtain, analyze and interpret relevant information and data, demonstrate understanding and application of relevant services marketing theories and concepts, demonstrate an ability to identify creative opportunities in routine marketing contexts, as well as demonstrate a professional ability to collaborate and to communicate relevant services marketing concepts in personal, group and/or mass communication contexts through the completion of this New Service Proposal. The aim of this proposal is to develop a new service concept and analyze its feasibility based on indepth research and the utilization of relevant theoretical concepts and tools learnt during this course. It is expected that the proposal will include detailed information and analysis of each of the seven marketing mix elements applicable to services. The analysis will explore the new service idea’s feasibility based on the existing/potential performance/capabilities and the environmental trends/conditions relevant to the existing/envisioned (which can include notforprofit) organization. Referencing style : Harvard Word Count: Approximately 4,000 words (not including Executive Summary and Appendices)
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