SOMEONE WITH KNOWLEDGE OF STRATEGIC BUSINESS MARKETING PRINCIPLES —CHANNEL STRATEGY, MARKET SEGMENTATION, AND MARKET BUYING BEHAVIORS IS NEEDED… Assignment 4: Individual Case Study Analysis Q1 Essay **PLEASE REFERENCE MY PAPER “CASE STUDY 2” WHICH IS ATTACHED, IN ORDER TO COMPLETE THIS QUESTION** Use questions 2 and 3 from the second case study (not the group marketing plans) to begin the analysis. If you got them wrong from the first module or assessed out of module I, then segment the market here by filling in the following table. This table may be expanded by adding additional rows if you have more than seven segments in question 2 from the second case study. The strategies can be found in the mini-lectures in the supplemental readings for module II – use the product life cycle lectures. Q2 Essay Select one of the above segments to target and develop the full product mix for that segment (not what the firm is doing but what they should be doing for that segment of the market) Q3 Essay How does the above relate to the target market’s buying behaviors? Q4 Essay What is your channel strategy for your target market? Q5 Essay How does the above relate to the target market’s buying behaviors?
