For this milestone, you will develop the content plan for your campaign proposal.
Specifically, the following critical elements must be addressed:
A. Requirements: Outline the types of content and key information needed for the selected channels.
B. Touchpoint Map: Develop a visual map that illustrates content touchpoints for paid, owned and earned channels.
C. Messaging Guidelines: Develop messaging guidelines, based on channel specifications and campaign goals, that maximize content effectiveness.
D. Legal Issues: Identify potential legal requirements and concerns related to content.
E. Ethical and Cultural Issues: Identify potential ethical and cultural issues related to content and propose possible responses to address these concerns.
3 pages double spacing, 12-point Times New Roman font, and one-inch margins. Any citations must be in APA format.
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