Social Media in education marketing.
Description Massive Open Online Courses (MOOC) have taken higher education by storm. Many studies have discussed about potential of MOOC, including users of MOOC especially Coursera (Christensen et al., 2013), business model of Coursera (Perez-Pena, 2012). In recent years, another new MOOC platform, Smartly, has been gaining more and more attention due its revolutionising teaching and networking approach. Smartly provides not only free online curriculum to its students but also awards its students internationally recognised MBA and Executive MBA academic credentials. It’s fascinating how this free online MBA has such high profile with over 80% of the candidates from top 30 schools. Smartly is also gaining very strong presence on Social Media, particularly LinkedIn, with most Smartly students listing and posting about their elite MBA programs on LinkedIn. Smartly is a free online MBA course that is changing the education landscape. It uses machine-based tutoring that provides individualized feedback optimized for the mobile world. In addition to learning, it also connects their students with employers for success-based placement fees — this helps keep Smartly free to all accepted elite students. keenly explore how Smartly brings the MBA curriculum to the modern era and reimagined business education through social media tools/ strategies. And also public & students’ perception & opinion on this new education system.