• Identify the importance of social media marketing and its impact on businesses
• Analyze the reasons for companies to utilize social media marketing as an important method of attracting more customers
• Evaluate the impact of social media marketing on the growth, profitability and brand image of a company
• Evaluate the social media extent and how it helps in consumer decision making process
• Evaluate and suggest strategies for businesses to meet the expectations of customers by use social media marketing

1. Research Questions

The research questions are as follows-

• How can businesses benefit from use of social media marketing?
• What are the different ways in which social media marketing influences consumer buying process?
• What are the different ways social media platforms used by companies to reach its target market?
• What impact does an enhanced strategy of social media has on a company’s brand impact and profitability?