Starbucks Enters the Indian Market.
For this assignment, you will continue the process of analyzing your case study and organizing each of the required sections according to the requirements (see Module 10). Kofi or Coffee – Starbucks Enters the Indian Market.pdf Actions Assignment: 1. Based on the identified issues/problems in the case, continue to review information about the case you chose according to the long cycle process. Identify the main stakeholders, the resources available, the possible alternatives (step 3 of the case study analysis) and likely timelines. Be sure to start collecting outside information, if you have not already. Take notes and save articles or URL’s as you go! 2. Based on the assignment directions (see Module 10), create the level headings (please use at least three levels) you will use in your paper. The first level headings are provided for you in the Module 10 directions. Thus, you must create some 2nd and 3rd level headings depending upon what you envision for the final case study paper/analysis. The advantage of writing in this method is that it keeps research more focused and your paper better organized. 3. Create the title page. 4. Create the Table of Contents (TOC) based on the level headings you have so far. You may change some of the 2nd and 3rd level headings later, but the TOC is easily updated if you use the Microsoft Word tools appropriately. 5. Next, add and edit the content you have written for the discussion boards (step 1: problem statement and step 2: case analysis) and then write the next section (step 3: Generate alternatives). Be sure to generate and discuss at least three mutually exclusive alternatives that address the issues identified in the case analysis section. Do not compare the alternatives in this section; instead fully describe each one in its own separate 2nd level heading. 6. Include at least two scholarly references this week in the reference page (Note: the final paper requires five or more). Make sure to use in-body citations, as well. 7. Review the rubric to ensure you included all the required components for this week’s assignment. Case Study Analysis Steps and Tips: 1. Problem Statement – The problem statement should be a clear, concise (1-2 sentences) statement of exactly what needs to be addressed. You may find yourself rewriting this problem statement several times as you continue with your analysis. 2. Problem and Data Analysis – Be sure to revise and/or edit your “Problem and Data Analysis” section prior to completing the “Alternatives” section (step 3). 3. Generate alternatives – Each alternative you develop should offer a different way in which the problem could be resolved. Typically, there are many alternatives that could solve the issues in the case. Some alternatives may be discussed in the case. You should develop your own alternative(s) as well. It is very likely that the alternatives presented in the case are not sufficient to solve the problem. Things to remember at this stage are: o Be realistic. o The alternatives should be mutually exclusive. o Not making a decision pending further investigation is not an acceptable alternative for any case study that you will analyze. o If you recommend doing nothing as your strategy, you must provide clear reasons why this is an acceptable alternative. o Avoid providing one desirable alternative and two other clearly undesirable alternatives. o Potential for successful implementation is a factor for any alternative proposed. Each alternative should have a level two heading. “Alternatives” is the first level heading. 4. Develop key decision criteria 5. Analyze and evaluate alternatives 6. Recommend and justify the preferred alternative 7. Developing an action/implementation plan 8. Write the executive summary Rubric APA formatted case study paper – rubric Excellent: Demonstrates a complete and thorough understanding of the problem. Clearly and succinctly states the problem. Excellent: Presents an insightful and thorough analysis of all issues. Excellent: Develops alternatives that are realistic, original, and appropriate for solving the issues presented in the case. Excellent: The submission was free from spelling and grammatical errors. Excellent: Uses APA guidelines accurately and consistently (in-text citations, format of paper, reference list, etc.) Total Points: 30.0 View Rubric Evaluation Comments: Please work on revising your case study analysis first. You must understand the issues that caused the problems within the Indian market before you can possibly hope to provide relevant alternatives. Please work to explain the issues surrounding the Indian market instead of trying to project a Western model thinking into the problem and data analysis section. I strongly suggest that you re-read the case to identify the issues that Starbucks already realized. After revising the case analysis, please rework the alternatives such that they directly address the problem statement. Each time you give an alternative ask yourself, “How does this alternative help solve the problem?” and “Will an reader who had no knowledge of the case understand my logic?” If you cannot answer these questions, you should rework and revise. As you develop criteria this week, think about how each criterion may be measured to evaluate each alternative. If you have questions, please email me via Canvas Inbox. I also highly recommend that you review the “Good case study” again as well as some of the peer DBs from past weeks. I think you can get back on track if you follow my suggestions