optimal length 10 pages – APA Style. and provide reference APA
Starbucks in Italy
Part 1: Introduction
Part 2: Analysis
Part 3: Recommendations
Part 1: Introduction (1-2 pages) Describe the chosen company and its overall competitive position. Is the company overall successful in competing globally? Introduce the country and the industry/sector you are going to analyze. Why is it important for your chosen company to successfully compete in this sector in this particular country?
Part 2: Analysis (size may vary, but generally 5-10 pages)
General Background of a country 2 pages
- Brief description of a country: location, politics, people
- Main demographic (population) characteristics
- Main social practices (customs, attitudes)
- Main government activities to stimulate domestic and international business
- Main regulations impacting general business activities
Sector (industry) analysis 2 pages
- Brief description of the sector chosen
- Any recent major government policy impacting the sector’s outlook
- General regulation and/or deregulation activities
- Major national/local developments or projects impacting sector growth
- Competitiveness of the sector (between domestic and foreign firms—use Porter’s Diamond model) – Importance of the sector to the economy (employment etc.)
Composition of the sector 2 pages
- General size of the sector (number of firms)
- Patterns of ownership, main alliances, M&A activities
- Main leaders, followers, & challengers
- Main management style & HRM factors of firms in the sector
International exposure of the sector 2 pages
- Non-domestic markets served
- Importance of trade (exports/imports)
- Outward foreign direct investment (FDI) activity (domestic firms investing abroad)—what is the impact?
- Inward foreign direct investment (foreign firms entering)—what is the impact?
Part 3: Recommendations (NO LESS than 2 pages) Based on your analysis, what recommendations would you give to the company in order to succeed in this particular sector in this foreign country, and why?
Additional sources for country and sector analysis
International Environmental Analysis
General country and sector data:
http://www.coface.com/Economic-Studies-and-Country-Risks
http://www3.ambest.com/ratings/cr/crisk.aspx
https://globaledge.msu.edu/
Cultural dimensions:
Compare countries
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