Deborah enters your office, and you notice that she looks apprehensive. “Hi, Deborah. Whatâ€
s up?†you ask, hoping that nothing is wrong.
“Well, your team is doing an excellent job researching, and youâ€ve been keeping me up-to-date on your findings. My concern is that we are approaching this from a narrow-minded approach.â€
“How so?†You ask. You are puzzled. “Our team has been looking at every aspect of the company and considering both internal and external pros and cons.â€
“We need your findings put into some kind of management system so we can really see where we are headed regarding our global expansion. I think we need to cover our bases here. Please report back to me next week with your thinking put into a framework.â€
Complete the following:
- A balanced scorecard suggests that we view the organization from four perspectives (the learning & growth perspective, the business process perspective, the customer perspective, and the financial perspective). Briefly discuss these four perspectives analyzing what each means to your organization? Based on this analysis:
- What other strategies would be a good fit for your company profile?
- Provide a brief overview of these strategies.
- Why is it important to have more than one strategy in mind when pursuing global expansion?
- The materials found in the M.U.S.E. may help you with this assignment such as the audio file Choosing a Strategy. This file provides real-world experience that may help you with this assignment. In addition to your textbook material, here are a few resources that may help you learn more about the basics of the balanced scorecard:
- http://balancedscorecard.org/Resources/About-the-Balanced-Scorecard
- http://ap-institute.com/kpi-white-papers/what-is-a-modern-balanced-scorecard.aspx
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