The asian marketing of japanese/korean idols and how they influence fans.
Look into the psychology of parasocial relationships fans have with their idols. How do the asian companies that manage these idols market them to their fans? How do they encourage dependency within fans? Case studies on japanese idols like AKB48 and korean idols like BTS Deeper look at fandom behavior in asia. What kind of fandom “work” do they do and how does the company exploit it?
The asian marketing of japanese/korean idols and how they influence fans