Research Aims, Objectives
1.2.1 Aims
• The main aim is to conduct extensive research on the literature review of this research and study the use of social media in corporate businesses in the KSA in order to understand how they promote their services and products.
• This research is also going to look at how large businesses organisations are leading their media crusade through online networking and how small company can take after with their suggestion to build up their compelling publicising and advertising techniques to advance their brand.
1.2.2 Objectives
• To investigate the significant factors of social media that impact businesses in the KSA.
• To examine how enterprise businesses in the KSA use social media as a marketing strategy to enhance their consumer interaction
• To critically compare the performance of Saudi businesses before the use of social media and after the use of social media and which then confirming which one works best for Saudi business and why.
1.2.3 Research Questions
• How do social media support businesses in the KSA to make a better sale nowadays than in the past when there were no social media?
• Why do businesses in the KSA use social media and do they use it effectively?
• What are challenges/benefits of the use of social media by the KSA organisations?
• How small businesses in KSA can follow the recommendations of marketing strategies from large business that using social media?