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What is the difference between Unilever’s open innovation approach and their usual process that they had been using before?

What is the difference between Unilever’s open innovation approach and their usual process that they had been using before?.

write a paper in which we assess and analyze the innovation about the company Unilever. The question above is my part of the essay (What is the difference between Unilever’s open innovation approach and their usual process that they had been using before).  Cover briefly a general description of the open innovation in unilever. Based on the case study (Access is the new ownership) 

What is the difference between Unilever’s open innovation approach and their usual process that they had been using before?