Write a 700- to 1050-word paper in which you relateconsumer behavior to marketing. In your paper address thefollowing: Define consumer behavior and how it relates with thesubject of marketing. Select a purchase you have made recentlyand describe in detail how each of the 4Ps product pricepromotion and place affected your purchasing decision. Cite theassigned reading and at least two outside references in yourpaper.
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