III. Components of Macroenvironment (General Environment) 1. Demographic Environment 2. Economic Environment 3. Natural Environment 4. Technological Environment 5. Legal-Political Environment 6. Cultural Environment ++Video Case 3.1Netscape Navigates a Changing Environment (6 min.) IV. Audio: 2003 Mercuries #`10 Target Market What Would You Do? B. Carrolls Pyramid of Corporate Social Responsibility (CSR): 1. Economic responsibilities 2. Legal responsibilities 3. Ethical responsibilities 4. Philanthropic responsibilities vs. Lantos Three Types of CSR: 1. Ethical CSR 2. Altruistic CSR 3. Strategic CSR
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