What was your overall strategy to turn around Blue’s performance in the marketplace?

Please answer the following questions and submit after completing the 4 years of the Data Analytics Simulation. Each answer should be 1-2 paragraphs and include data from the case.

1. What was your overall strategy to turn around Blue’s performance in the marketplace? What factors did you manipulate in your decisions as a result? What was the outcome? How did you use data to make your decisions?

2. How big of a role did each of the following play in decisions? Why? What were the implications of your decisions?

· Product formulation

· Product features and positioning

· Media channel spending

· Trade channel spending

· Social Media Channels

3. Did you feel that you were able to get beyond the “what” in your analysis to the “why” and the “how?”

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