Building Customer Relationships
mini-research paper please address the following questions:
Identify your key customers. (These can be B2B customers of your products or services or B2C individuals whose satisfaction is key to the success of your business.)
How might your customers value your products/services?
Consider the changing marketplace, technology, your product, and your brand.
Provide a good definition and description customer perceived value.
What is your targeting strategy?
How will you deliver your product/service to them?
Customer Knowledge or Relationship Management:
How will you maintain a good relationship with your customers?
What techniques will you use?
How will you keep your customers coming back?
Have you introduced customer service standards?
REQUIREMENTS:
1. Please use *APA format. This paper should be 3-5 pages, not including the Title and Reference pages. Avoid using 1st person style writing – especially since this is a scholarly paper. Instead of using I, substitute with this author or avoid using a specific reference. For instance, Starbucks coffee tastes great; instead of “I think Starbucks coffee is great.”
2. Provide a Title Page, the main body should have both Introduction and Conclusion sections discussing your Customer Relationship Management Strategy
3. Provide 1-2 paragraphs per topic.
4. Justify your choices, details, and statements. Provide a minimum of 3 peer-reviewed sources including journals and periodicals rather than books (including textbooks).
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