The topic is :
Your firm is thinking of diversifying into new products/services as at
present the market for existing products is saturated. Choose one of the
following businesses and write a proposal to your CEO on how to go about
launching it in your town:
1. A juice bar
2. A taxi company
3. A home delivery pizza service
4. A gym and fitness centre
5. A language school
6. Another business of your choice
You must include the following:
The present situation and why the firm needs to diversify
The product/service concept and exactly what the business would
offer that would differ from competitors
Location and image
Pricing strategy, advertising, market research
The essay will be submitted in Turnitin and the similarity can not exceed 20%.
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