Students will select a text from an organization of their choice to make an argument about organizational
communication
using course concepts. The text could be an “about us” webpage, a mission and
vision
statement, a press release, a Twitter post, a speech or presentation by an organizational representative, promotional materials, etc.
Each student will prepare a short essay of 1,500-2,000 words for each case study. Each case study should pose a research question, describe and analyze data, and offer a conclusion to their initial research question.
Students should compose their essay using APA formatting with an interesting introductory-paragraph, a clear thesis statement and preview, clearly-organized paragraphs of 3-5 sentences with internal summaries and transitions, and a concluding paragraph that reiterates and summarizes the thesis and main
points
.
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